Net4Barter - Save Cash, Just Barter

"In the Indian Market scenario, competition for consumer goods has become increasingly competitive putting pressure on the bottomline thus leading to wafer thin margins. This has affected cash flows in the best of organizations. Barter has effectively stepped in and aided tremendously in liquidating excess stocks and thus providing a very useful safety valve in the system . Also barter plays a vital role in planning promotions & campaigns along with optimization of brand equity & differentiation for the product line We have utilized Net4Barter's services as effective tools for execution of promotions and campaigns. I see corporate barter playing an increasingly important role in the marketing plans of corporates in the years to come because of the value addition it makes to the bottomline of a company"

Kapil Kapoor
Managing Director
Timex Watches Ltd.

In the present market scenario where in the compettion has gone intense & margins are wafer thin. Barter play a very effective role in overall planning & exections of the promotions. But the most vital aspect in barter concept is optimization of brand equity & positioning, while offering the goods for the barter.

As in case of BPL, we have been able to optimally use barter deals for various promotions & campaigns upto our satisfaction.

Yogesh Dutta
Marketing Manager
BPL Ltd.

As the market place has become more competitive; the margins have gone wafer thin, making an impact on over all cash flow for any organization. In the given scenario, barter play a vital role in planning promotions & campaigns. But the most important aspect of the barter deal is optimization of brand equity & differentiation for product.

As in case of BPL, we have been able to optimally use barter as an effective tool for execution of promotions & campaigns.

In coming years, barter is definitely going to make major impact in buying process & decisions.

Yogesh Dutta
Marketing Manager
BPL Ltd.